The truth is that clothing brands become successful in part because they’re created by people who are passionate about clothing.

But, a clothing brand needs more than just an exquisite apparel design to create a lasting business. It needs all the trappings of a successful business as well. Apparel retailers need to master marketing, manufacturing, and retailing, among other things.

Shira Sue Carmi, the founder of Launch Collective, reminds us that the business of launching a clothing brand is as important as the artistry: